Advertorial, Blogbeitrag, Content Strategie & Co. – Textsorten für PR, Storytelling & Content-Marketing
Dr. Annika Schach ist Verwaltungsprofessorin für Angewandte PR and Hochschule Hannover. Wir haben mit ihr über ihr neues Buch “Advertorial, Blogbeitrag, Content Strategie & Co.” gesprochen.
After two years of investigation under the authority of the European Commission, today a group of European experts on children is presenting Positive Digital Content for Kids, the first book that specifically deals with positive online content for children.
To the chagrin of Samsung and its testimonial itself, the famous presentation of the new curved Samsung TVs at CES ended as a disaster. Not only Samsung will suffer from this disappointing showing but Hollywood director Michael Bay (“Transformers”, “Pearl...
In October 2013 I had the chance to visit Brazil for a business trip and learned at S2Publicom, Brazil’s leading PR agency, about Brazils state-of-the-art PR market.
Throughout the last weeks we have been following Hootsuits Social Media & Storytelling articles, all nicely written by Cameron Uganec, HootSuite’s Director of Marketing and Communications. Check it out!