by Sebastian Hesse
Helping you
fascinate others.
Marketing Communications & Campaign Architect
Photo: Stefan Zeitz
My approach
Fascination is not noise.
It is relevance, timing and narrative precision.
Big Bangs
Create visibility.
Moments of clarity that move markets and shift perception.
Campaigns succeed when both are aligned within a clear architecture.
Whispers
Build trust.
The quiet consistency that sustains credibility over time.
Strategy firstStructure secondStory always
Experience
15+ years across global agency, entrepreneurship and corporate leadership
2005 – 2011
Global Agency
Foundation
Developed strategic discipline in corporate communications and international campaign architecture at Weber Shandwick.
Corporate Communications
Reputation Management
Public Affairs
Campaign Strategy
Media Relations
2012 – 2024
Entrepreneurial
Ventures
Built and led an independent strategic communication practice advising C-Level across B2B and B2C growth environments.
Advisory Practice Leadership
Executive Narrative
Market Positioning
Growth Strategy
Partner & Media Strategy
2024 – today
Corporate & Campaign
Leadership
Successfully integrating PR, content and performance marketing into unified campaign frameworks for growth.
Campaign System Architecture
Marketing Orchestration
Growth / Performance Marketing
Narrative & Brand Governance
Corporate Newsroom Lead
Selected brands and organisations – from agency to in-house
- Riverty (Bertelsmann)
- Gates Foundation
- Germany – Land of Ideas
- Save Darfur CoalitionSABRE Award
- German Federal Ministry for Family Affairs
- Bertelsmann Stiftung
- VattenfallEuropean Excellence Award
- Purpose Green
- BVMed
- eBay Germany
- Samsung Germany
- L’Oréal
- brands4friends
- Mrs. Sporty
- Russian Standard Vodka
- Swapfiets
- Global Landscapes Forum
- Center for Creative Leadership
- unu motors
- Urban Arrow
- Orderchamp
- OFYR
- Check
- Once
- Almo Nature
- Agrathaer
- Zeek
- Guide to Iceland
- TM Grupo
- Twickto
- Dealerdirect
- Glasklar
- EatFirst
- me&i
Selected Work
The strategy behind the success. A snapshot of projects turning obstacles into opportunities.
Building a Marketing OS from scratch with Notion
Building a Marketing OS from scratch with Notion
PR & Marketing for the subscription model of Swapfiets
PR & Marketing for the subscription model of Swapfiets
The story of fire & friendship
The story of fire & friendship
Online PR for car sales platform
Online PR for car sales platform
Advocacy for Global Landscapes Forum at COP22
Advocacy for Global Landscapes Forum at COP22
Blogger Relations for fashion brand me&i
Blogger Relations for fashion brand me&i
Recent Thoughts
Insights in Marketing, PR and the rise of artificial intelligence in marketing operations.
Humanize AI Text: Free Prompt for Marketing Copy
Humanize AI Text: Free Prompt for Marketing Copy
B2B SaaS LinkedIn Ads – 3 Pitfalls & The 2026 Strategy Guide
B2B SaaS LinkedIn Ads – 3 Pitfalls & The 2026 Strategy Guide
Mastering GPT-5.5: Prompting Guide for Growth & Content Marketing Teams
Mastering GPT-5.5: Prompting Guide for Growth & Content Marketing Teams
The Era of AI Marketing Automation
