by Sebastian Hesse
Helping you
fascinate others.
Senior Communications & Campaign Architect
Photo: Stefan Zeitz
Helping you
fascinate others.
by Sebastian Hesse
Senior Communications & Campaign Architect
Photo: Stefan Zeitz
Fascination is not noise.
It is relevance, timing and narrative precision.
Two forces that shape effective marketing & communication: Big Bangs create visibility, moments of clarity that move markets and shift perception. Whispers build trust, the quiet consistency that sustains credibility over time.
Campaigns succeed when both are aligned within a clear architecture: Strategy first. Structure second. Story always.
This is me — helping you fascinate others.
Experience
My work has evolved across three distinct environments.
2005 – 2011
Global Agency
Foundation
Developed strategic discipline in corporate communications and international campaign architecture at Weber Shandwick.
Corporate Communications
Reputation Management
Public Affairs
Campaign Strategy
Media Relations
2012 – 2024
Entrepreneurial
Ventures
Built and led an independent strategic communication practice advising founders and executives across B2B and growth environments.
Advisory Practice Leadership
Executive Narrative
Market Positioning
Growth Strategy
Partner & Media Strategy
2024 – today
Corporate & Campaign
Leadership
Successfully integrating PR, content and performance marketing into unified campaign frameworks for growth.
Campaign System Architecture
Marketing Orchestration
Growth / Performance Marketing
Narrative & Brand Governance
Corporate Newsroom Lead
15+ years across global agency, entrepreneurship and corporate leadership
Selected Work
The strategy behind the success. A snapshot of projects turning obstacles into opportunities.
Building a Marketing OS from scratch with Notion
Building a Marketing OS from scratch with Notion
Getting Germany back in the saddle
Getting Germany back in the saddle
The story of fire & friendship
The story of fire & friendship
Online PR for car sales platform
Online PR for car sales platform
Advocacy for Global Landscapes Forum at COP22
Advocacy for Global Landscapes Forum at COP22
Blogger Relations for fashion brand me&i
Blogger Relations for fashion brand me&i
Recent Thoughts
Insights in Marketing, PR and the rise of artificial intelligence in marketing operations.
Look Up ! – an op-ed as food for thought
Look Up ! – an op-ed as food for thought
Navigating sustainability in German public relations
Navigating sustainability in German public relations
Defluencing: Understanding the digital advocacy revolution and its broader implications in Online Marketing
Defluencing: Understanding the digital advocacy revolution and its broader implications in Online Marketing
Top German Trade Media for Food and Beverages