Task

Corporate Blog Berlinagenten.com

www.berlinagenten.com

BERLINAGENTEN.com is the leading insider VIP tour agency of Berlin. The New York Times said: “Berlinagenten – a local who will open doors and minds.” Customers of BERLINAGENTEN can select from a broad range of lifestyle, culinary or culture tours through Berlin, with extraordinary service and guidance. When Big Bang & Whisper stepped in, BERLINAGENTEN had a good reputation already. But there were too many untold stories. This had to be changed.

The task: Develop and implement a content marketing concept focusing on owned media including a corporate blog.

Strategy

Strategically it was important to work with limited resources while guaranteeing that BERLINAGENTEN can handle the monthly production without further support.
Big Bang & Whisper supported with:

– development of content marketing concept

– strategic consulting

– setup of self-hosted WordPress blog including subdomain & database-setup

– HTML / CSS Webdesign of the blog following the existing corporate design of BERLINAGENTEN

– setup of Newsletter Mailing system

– HTML / CSS newsletter design

– additional graphics design

– workshop & briefing to create and distribute the blog articles and newsletter

Results

Several thousand clients and curious folks follow the Blog of BERLINAGENTEN and subscribed to their newsletter.

BERLINAGENTEN recognized a powerful increase in website traffic because fresh content of the blog continuously strengthens the website’s SEO and brings new users, hence marketing leads.

“Fantastic!” … “We love your stories!” … “What a great blog!” – only a few of the very positive comments BERLINAGENTEN received from its clients after the successful launch of their new blog & newsletter. BERLINAGENTEN successfully implemented the content strategy in its daily routines securing great blog content and happy users.

This post is also available in: German