Even though financial experts talk about risks in regards to emerging markets, such as Satyajit Das in his Article The Return of the Emerging Market Crisis, I strongly believe in the ability of these countries to surprise us now and in future in a very exciting positive way.
In October I had the chance to visit Brazil for a business trip through Sao Paulo and Rio checking potential strategic partnerships in regards to Rio 2014 and the upcoming Olympic Games in 2016. And a visit to my former colleagues at Weber Shandwick was a must. Actually, S2Publicom that is, Brazil’s leading PR agency that became part of the global Weber Shandwick family when joining IPG about 2 years ago.
I told you about the recent event of Bacardi Russia introducing Martini Sprito in Moscow. I received some more photos of the labyrinth, that illustrates perfectly how detailed Bacardi was working to get this illusion across. BIG LIKE!
Last week, I was invited to join Bacardi Russia for their global launch of Martini Spirito in Moscow. Why Russia, some might ask. The answer is simple: First, the innovation Martini Spirito was initiated by Bacardi’s Moscow team. Second, Russia is the second largest market for Bacardi after the USA.
So what is that Martini Spirito? It’s a Martini, sure thing. But a Martini with spirit, esprit, taste(s) and definitely nothing for babes. Martini Spirito is dedicated to the Gentlemen of our time.
Lily Kuo is a reporter at Quartz covering emerging markets. She recently analyzed the Chinese consumer market and gives us some great insights with 5 trends that will influence international brands and their expansion in China. She focuses on these 5 trends:
Effective immediately, Big Bang & Whisper’s Sebastian Hesse is partnering with Toronto based Devon Group. As Associate Partner and native German Sebastian will offer strategic advice to Devon’s clients in international marketing communications and brand development. Continue reading →
Facebook, Twitter, YouTube – name it. Everywhere you find news, comments and campaign material from Obama or Romney trying to convince you that their protege is your right choice on November 6th. It will be a tight race, they say. Though interesting for us as communications professionals is the way these campaigns are mirrored in Social Media. And it does not look good, as a recent study finds. Continue reading →
Big Bang & Whisper is proudly supporting Berlin based newcomer film production Ente Kross Film with publicity for their first movie “Men to Kiss” (dt. Männer zum Knutschen). Already before hitting cinemas in Germany, Men to Kiss received numerous festival prizes such as ”Best Film at Honolulu Rainbow Filmfestival” and “Best Comedy at Film Out San Diego Festival”. We are very excited for Frank Christian Marx, Udo Lutz and their cast and invite everybody to go an see this movie in a theatre nearby.
Again this month, Big Bang & Whisper is proud to welcome two new friends to its continously growing network of independent professionals.
Alexander Brauer is not only a successful German TV moderator but also an entrepreneur with a remarkable range of services for the broadcasting industry, especially radio programmes. With his company he offers voice and vocal recordings with male and female voices, full service jingle and trailer production for radio broadcasts as well as video setting and sounddesign / GEMA free music production. Continue reading →
Today we are proud to anncounce that Nadja Graf, a French-German Communications Expert and Freelance PR & Event Manger, joined the independent professionals of Big Bang & Whisper. Nadja works for several trade fair / exhibition and PR projects in southern France (Cote d’Azur) and is ready to help Big Bang & Whisper and its clients with her expertise focused on french speaking markets.
Big Bang & Whisper is proud to welcome two new friends of its Circle of Independent Professionals.
ideen.manufaktur Dortmund is one of the leading advertising agencies in the Rhein-Ruhr-Metropolis. Located in the heart of Germany’s industry the agencies clients range from sole traders and craftspeople to small and medium-sized enterprises and groups listed on the stock exchange. ideen.manufaktur has a strong reputation in corporate design and corporate publishing and offers future oriented services such as app and web game design and development. Continue reading →