Growth of Video in Germany © comScore Today we received a note from our friend Ali Khalil from Saudi Arabia. Funny enough, that a Saudi draws our attention to a German media market topic, but that is just another great proof how social media can let us co-operate across borders.
I told you about the recent event of Bacardi Russia introducing Martini Sprito in Moscow.
I received some more photos of the labyrinth, that illustrates perfectly how detailed Bacardi was working to get this illusion across. BIG LIKE!
Last week, I was invited to join Bacardi Russia for their global launch of Martini Spirito in Moscow. Why Russia, some might ask. The answer is simple: First, the innovation Martini Spirito was initiated by Bacardi’s Moscow team. Second, Russia is the second largest market for Bacardi after the USA.
So what is that Martini Spirito? It’s a Martini, sure thing. But a Martini with spirit, esprit, taste(s) and definitely nothing for babes. Martini Spirito is dedicated to the Gentlemen of our time.
Today I found this great report on Mashable. It once again proofs, that marketers need to look into possibilities on how to wove their brands & products with consumer conversation. Its about storytelling. People want to be entertained, learn something new, get great info on things they are currently thinking about. This report proofs: 70% of consumers trust brand recommendations from friends whereas only 10% trust advertisement.
Lily Kuo is a reporter at Quartz covering emerging markets. She recently analyzed the Chinese consumer market and gives us some great insights with 5 trends that will influence international brands and their expansion in China. She focuses on these 5 trends:
Effective immediately, Big Bang & Whisper’s Sebastian Hesse is partnering with Toronto based Devon Group. As Associate Partner and native German Sebastian will offer strategic advice to Devon’s clients in international marketing communications and brand development. More
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Marketing Communications has changed as our media landscape changed. Consumers inform and entertain themselves differently. TV is still the leading media; 94% of all Europeans watch it daily. Social Media is continuing to strive, but only 73% of all Europeans have internet access. A challenge for professionals in festival and event marketing, especially when they want to communicate across borders. More
We are excited to take on the counsel of Berlin start-up Logslane. Since January 2013 Big Bang & Whisper is supporting Logslane with advice & action regarding all aspects of communications, brand development and business development. More
I am excited about the invitation to the IFEA Europe Annual Conference in Rotterdam, der the annuel conference of the association of European festivals and events. On January 31 I will join the workshop “Innovative Marketing – Old Fashioned?” and speak about storytelling and how it might answer questions of todays event marketing.
Just think of these in chaos ending facebook birthday parties - with the possibilities of social media its not only print media and announcements in flyers, on posters or in radio about upcoming events. With the right content in the right context event marketing can approach a large target group with new impulses.
Join me at IFEA Conference in Rotterdam: http://rotterdam2013.eventbrite.com
Marketing Trends 2013 The last hours of 2012 made me think about the upcoming challenges in 2013. Especially for us as communicators and marketing experts it will continue to be challenging.
The changes in the media and communications landscape will not pause. On the contrary, thanks to new technologies consumers will discover new ways to find information and entertainment. Our task as communications experts will continue to be keeping eyes and ears wide open to understand how our target groups inform themselves and how we can draw their attention to our clients and companies with relevant and useful information.
Lets take a look in the Big Bang & Whisper crystal ball: How will the marketing world change this year. Here the predicted Top 6 trends and developments of marketing communications in 2013: