To the chagrin of Samsung and its testimonial itself, this weeks presentation of the new curved Samsung TVs at CES ended as a disaster. Not only Samsung will suffer from this disappointing showing but Hollywood director Michael Bay (“Transformers”, “Pearl Harbor”) as well maneuvered himself in an embarrassing situation. Worth mentioning, Bay commented on his performance on his blog very transparent. His honesty about his own failing deserves respect. A reader commented “Glad to know you are human. Always a fan…”. I can only agree. At the end Samsung got more media coverage with this outtake than it could wish for. And yes, also negative publicity is publicity and in many cases it turns out to be not as disastrous as previously expected. Samsung will surely still do very well selling these excellent new TV series.