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How to, Storytelling

Top 5 things to remember to avoid your Michael-Bay-Samsung-Moment

To the chagrin of Samsung and its testimonial itself, this weeks presentation of the new curved Samsung TVs at CES ended as a disaster. Not only Samsung will suffer from this disappointing showing but Hollywood director Michael Bay (“Transformers”, “Pearl Harbor”) as well maneuvered himself in an embarrassing situation. Worth mentioning, Bay commented on his performance on his blog very transparent. His honesty about his own failing deserves respect.  A reader commented “Glad to know you are human. Always a fan…”. I can only agree.  At the end Samsung got more media coverage with this outtake than it could wish for. And yes, also negative publicity is publicity and in many cases it turns out to be not as disastrous as previously expected. Samsung will surely still do very well selling these excellent new TV series.

Sebastian is an experienced communications consultant who quickly familiarized with our brand and provided very good results. His expertise in working with traditional media as well as in social media and content marketing has helped us to establish contacts with influential journalists and bloggers who have reported positively about us. Also thanks to Sebastians work, our commonly agreed objectives regarding revenue growth and employee recruitment were not only met but far exceeded. We appreciate the good cooperation that we are happy to continue in 2014.

Carina Josefsson
Country Manager, me&i Germany

me&i Germany

Netflix Premio Event in Rio de Janeiro October 2013
Big Bang & Whisper, International

Brazil – emerging market with pioneering PR know-how

Even though financial experts talk about risks in regards to emerging markets, such as Satyajit Das in his Article The Return of the Emerging Market Crisis, I strongly believe in the ability of these countries to surprise us now and in future in a very exciting positive way.

In October I had the chance to visit Brazil for a business trip through Sao Paulo and Rio checking potential strategic partnerships in regards to Rio 2014 and the upcoming Olympic Games in 2016. And a visit to my former colleagues at Weber Shandwick was a must. Actually, S2Publicom that is, Brazil’s leading PR agency that became part of the global Weber Shandwick family when joining IPG about 2 years ago.

FOCUS Photo: / toolstop
Big Bang & Whisper, How to

FOCUS – Keep your eyes on the ball

More than 13 years ago, I listened to a wise and hilariously funny lady named Carolyn Lee. Her jokes are much of what one might call insiders; you somewhat have to know all the fuzzy things about Up with People’s educational program to really get what she is telling you and be able to laugh about it. That is especially the case when you are a non-native English speaker, its your first time in the States and you are still in jetlag. But one sentence of Mrs. Lee, being a professional training consultant, coach and former Up with People staff, was burned into my brain, that I will never ever forget: “KEEP YOUR EYES ON THE BALL.”